The Unified Social CRM & AI Agent

Manage WhatsApp, Instagram, and Telegram in One Powerful AI CRM

Meet your customers wherever they chat — WhatsApp, Instagram, and now Telegram. Parlario brings every channel into one CRM, gives each one its own inbox, turns every conversation into a lead in your sales pipeline, and answers with an AI agent that uses only the knowledge you gave it — tested in an internal Lab before it ever talks to a real customer.

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Parlario dashboard: active conversations, new contacts, open leads, and conversations over time.Parlario dashboard: active conversations, new contacts, open leads, and conversations over time.
SecondsTime taken for a message to land in your inbox
6Simulated customers test your AI agent first
0–100Readiness score before the AI goes live
3 channelsWhatsApp, Instagram and Telegram, each through its official API

Phone · Tablet · Laptop

One Parlario. Every Screen You Own.

Answer a customer from your phone while you're out, move a deal forward on the tablet between meetings, and review the whole pipeline on your laptop — it's the same Parlario, live on every screen. Add it to your home screen like an app, and get an alert the moment a customer needs a person.

Parlario on a laptop: the inbox with the open conversation and the contact's details.Parlario on a laptop: the inbox with the open conversation and the contact's details.
Parlario on a tablet: the dashboard with today's conversations and leads.Parlario on a tablet: the dashboard with today's conversations and leads.
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Parlario on a phone: the notification settings for this device.Parlario on a phone: the notification settings for this device.

Real Parlario screens with demo data (fictional store and customers).

On your phone

Reply from the inbox one conversation at a time, with the AI agent's history right there.

Installs like an app

Add Parlario to your home screen: its own icon, full screen, no app store.

Alerts when a person is needed

Push notifications on your phone and computer — and nothing on the lock screen unless you want it.

Every Channel Your Customers Use, One CRM Behind Them

Meet your customers wherever they chat. WhatsApp, Instagram and Telegram feed one pipeline, one AI agent and one team — and your data is always exportable.

WhatsApp Business

Your number connected in minutes, with an AI agent that answers using your business's own knowledge.

  • 24/7 AI agent
  • Keep using the WhatsApp Business app on your phone
  • Automatic template reminders
  • Campaign attribution and ROAS (Meta Ads)
  • Escalation to a human when needed
  • Real-time inbox
  • Voice notes: transcribed, spoken replies optional

Instagram Direct

Connect your professional Instagram account and answer DMs with the same AI agent.

  • 24/7 AI agent (the same one as WhatsApp)
  • Automated DMs
  • Campaign attribution (Click to Instagram)
  • Escalation to a human when needed

Telegram

Create a bot in @BotFather, paste its token into Parlario, and answer your customers' private chats from your own Telegram Inbox.

  • 24/7 AI agent (the same one as WhatsApp and Instagram)
  • No 24-hour reply window — answer anytime
  • Its own Telegram Inbox, switched on from Integrations
  • Escalation to a human when needed
  • Available on every plan, within its connected accounts

One CRM Behind Every Channel

Each channel keeps its own focused inbox; everything else is shared, so a lead is a lead wherever the conversation started.

  • One contact list and one sales pipeline
  • One AI agent and one knowledge base, tested once in the Lab
  • One team, with push alerts on phone and computer
  • Every conversation shows the channel it came from

Export Your Data, Attribution Included

Download your contacts to CSV with each one's source campaign and current pipeline stage.

  • Source campaign per contact
  • Current pipeline stage
  • Excel-compatible (UTF-8)
  • Import your list from CSV, on every plan
  • Available in Spanish and English

Campaign attribution, ROAS, reminders, export, and the sales-conversion report by salesperson are available on the Business and Advanced plans. Spoken agent replies use your included AI quota or your own OpenAI key — Gemini and OpenRouter don't support voice yet. Telegram is available on every plan and uses one of its connected-account slots.

Parlario inbox: conversation, message thread, and contact cardParlario inbox: conversation, message thread, and contact card
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Parlario on a phone: a conversation in the Telegram Inbox, with the AI agent's replies marked.Parlario on a phone: a conversation in the Telegram Inbox, with the AI agent's replies marked.

The WhatsApp Inbox on the laptop and the Telegram Inbox on the phone — each channel in its own inbox.

Individual Inboxes, One CRM

A Dedicated Inbox for Every Channel, All in Real Time

WhatsApp, Instagram and Telegram each get their own inbox, so your team can work one channel at a time without losing sight of the rest — the menu shows each inbox's unread count. Messages land within seconds, no page refresh needed. See each WhatsApp message's status — sent, delivered, read — and its 24-hour reply window, and hand a conversation to a teammate with one click whenever the AI agent shouldn't keep responding.

  • One inbox per channel — WhatsApp, Instagram and Telegram — in one app, no switching between phones or tabs
  • Real-time shared inbox — nothing sits in one person's personal phone
  • WhatsApp's 24-hour reply window always visible, so you never miss it
  • One-click handoff to a teammate whenever the AI agent should step back
Parlario sales pipeline kanban board with WhatsApp contacts organized by stageParlario sales pipeline kanban board with WhatsApp contacts organized by stage
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Parlario on a phone: the sales pipeline, one stage at a time.Parlario on a phone: the sales pipeline, one stage at a time.

Pipeline kanban: drag contacts between stages as the sale progresses.

Sales Pipeline

Everyone Who Messages You Becomes a Lead, Automatically

Every person who messages you for the first time is added to your pipeline on its own (New → In conversation → Interested → Customer → Lost). Drag cards between stages, add notes, and let the agent move a lead forward on its own when it detects buying intent.

  • Configurable stages: New → In conversation → Interested → Customer → Lost
  • A visual kanban board, not a buried spreadsheet
  • The AI agent can advance a lead itself when it senses buying intent

AI Agent

An Agent That Only Says What Your Business Actually Knows

Configure its name, tone, instructions, and escalation rules, then give it your business knowledge as question-and-answer pairs or free text. It answers only with that — never inventing — and steps aside for a person when the customer asks, when the agent decides to, or when something goes wrong, on WhatsApp, Instagram and Telegram alike. Bring whichever AI provider you prefer — Parlario is compatible with OpenRouter.

Parlario Laboratorio report: 0-100 readiness score and evidence-backed findings per conversationParlario Laboratorio report: 0-100 readiness score and evidence-backed findings per conversation

Laboratorio report: 0–100 score and evidence-backed findings per conversation.

What Sets Us Apart

Before It Talks to a Real Customer, Your Agent Faces Six Difficult Customers — Simulated

The decided buyer, the price negotiator, the angry customer, the one who asks exactly what the agent doesn't know, the one who demands a human, and the one who types the way real people actually type. All six talk to your real agent inside an internal sandbox that never sends a real message.

An independent AI judge reviews every conversation and gives you a 0–100 readiness score, findings backed by evidence — hallucinations, knowledge gaps, escalation failures, tone — each with a one-click fix, plus a history to track whether you improved after every change. Most AI CRMs ask you to trust blindly — Parlario lets you measure before you risk a real conversation.

Try Laboratorio yourself
Settings → Channels → WhatsApp in Parlario: connected number status, with manual mode available as an alternativeSettings → Channels → WhatsApp in Parlario: connected number status, with manual mode available as an alternative

Settings → Channels → WhatsApp: your connected number's status; manual mode stays available as an alternative.

Connect Your Channels

Connect Every Channel in a Few Clicks

With Embedded Signup, you log in with your own Facebook account and connect your WhatsApp Business account in a couple of clicks — built natively into Parlario, no copying or pasting tokens. Already have your own Meta app? Manual mode is still available as an advanced alternative from Settings → Channels → WhatsApp. Instagram connects the same way, from Settings → Channels → Instagram, through Meta's Facebook Login for Business. Already answering from the WhatsApp Business app on your phone? Keep it: connect that same number and reply from the phone or from Parlario, with messages on both sides. Telegram is even simpler: switch it on in Settings → Integrations, create a bot in @BotFather, and paste its token in Settings → Channels → Telegram — no Meta account involved.

Parlario's Telegram Inbox: the conversation with a customer and the AI agent's repliesParlario's Telegram Inbox: the conversation with a customer and the AI agent's replies

Telegram Inbox: the customer's @username, the AI agent's replies and the pipeline stage.

New: Telegram

Meet Your Customers on Telegram, Too

Switch Telegram on, create a bot in @BotFather and paste its token — that's the whole setup. Your customers' private chats with the bot land in their own Telegram Inbox, answered by the same AI agent, moved through the same pipeline and handled by the same team as WhatsApp and Instagram.

  • No 24-hour window and no templates: you can always reply
  • The customer's @username on every conversation
  • Push alerts when a customer needs a person
  • Your bot, your token — encrypted at rest, never shown again

Available on every plan, as one of its connected accounts. Private chats only — a bot can't message someone first, and Parlario doesn't manage groups or channels.

Parlario's Routes builder: the canvas with a route's steps wired to each other

The Routes builder: each step names the one it leads to, and the map draws itself.

Routes — no-code automations

Automate the repetitive, leave the human parts to humans

A menu that splits Sales from Support. The questions you ask every new contact. None of that needs an AI deciding each time — it needs the same answer every time. You build it by dragging steps onto a canvas, and while a Route runs your AI Agent stays quiet.

  • Starts on a keyword (menu, pricing) or on a new contact's very first message
  • Real button and list menus on WhatsApp and Telegram — customers tap, they don't type “1”
  • Sends files: your PDF catalogue, a price list, a photo
  • Asks and stores answers — an email, an order number — and reuses them in later messages
  • Branches on what they answered, a tag they carry, or the ad they came from
  • Tags contacts on its own — WhatsApp and Telegram alike — so you can find them again in Contacts
  • Hands off to someone on your team when needed — telling the customer first
  • Per-run history: who went through, where they are now and how it ended

Available on the Business and Advanced plans, on WhatsApp and Telegram.

Contacts list: each person carries the tag of the Meta Ads campaign they came fromContacts list: each person carries the tag of the Meta Ads campaign they came from

Every contact is tagged with the Meta Ads campaign they came from.

Meta Ads Attribution

Know Exactly Which Ad Turned Into a Customer

When someone taps a “Click to WhatsApp” ad, Parlario tags their conversation with the ad it came from — a small badge shows up right in the Inbox and on their Contact record, so your team always knows which campaign started the conversation.

  • Automatic tagging on first contact — no manual setup per lead
  • Visible in both the Inbox and the Contacts list
  • Works with any “Click to WhatsApp” campaign
Settings → Meta Ads in Parlario: connect your Pixel and Conversions API tokenSettings → Meta Ads in Parlario: connect your Pixel and Conversions API token

Settings → Meta Ads: connect your Pixel and Conversions API token.

Meta Ads (ROAS)

Report Real Purchases Back to Meta — Automatically

Connect your own Meta Conversions API Pixel and access token from Settings → Meta Ads, and Parlario reports a purchase event the moment a lead moves into a “Won” pipeline stage — no manual event tracking, no separate integration to maintain. That's what lets Ads Manager calculate real ROAS for your WhatsApp campaigns.

  • Fires automatically when a lead reaches a “Won” stage
  • Uses your own Pixel ID and Conversions API token, encrypted at rest
  • A resource separate from your WhatsApp number — no extra Meta setup required beyond it

Pipeline Reminders

Automatic Follow-Ups, Right on the Stage a Lead Is Stuck In

Configure up to 3 automatic template reminders per pipeline stage — the stage itself is the campaign. If a lead sits in “Interested” too long, Parlario nudges it forward with an approved WhatsApp template, so no lead goes cold just because no one remembered to follow up.

Teams & Templates

Built for Teams, Not Just One Inbox

Bring your whole team into Parlario with multi-user access, and reply faster with approved WhatsApp message templates ready for common replies and follow-ups.

Why Parlario

Built the Way We Build Every AI System

Parlario is built by Bridgeware Technologies, and it follows the same principle behind every AI system we ship: human oversight and provable safety before automation touches a real customer. Laboratorio isn't a marketing feature bolted on afterward — it's a direct application of the AI Ethics Charter we hold ourselves to on every project.

Read our Responsible AI Charter

Ready to Meet Your Customers Wherever They Chat?

Simple monthly or annual pricing, with a discount when you pay yearly. Plans and full pricing details are on the Parlario site.

Need a dedicated instance?

Parlario is also available as a custom single-tenant application, deployed on your own infrastructure — for businesses with specific data isolation, compliance, or control requirements.

Contact us

Need help with implementation?

Team training, guided onboarding, or a hand picking the right plan for your business.

Talk to sales